In cooperation with BL MEDIA SOLUTIONS of Morristown, NJ, Samson Media has implemented a 3-month Pay Per Click (PPC) campaign on Google to attract search engine traffic to summer vacation-related day trips in the historic Morris County, NJ area.

The 3-month Google Adwords program highlighting their GREAT AMERICAN GETAWAY campaign will draw search engine traffic from such keyword phrases as “Walking tours,” “Jersey tourism,” and others.

This is the third in a series of PPC campaigns that included fall and holiday campaigns in late 2009.