MONTCLAIR,  NJ,  January 25, 2010 – Showing optimism for the third year in a row, small and medium-sized businesses in the Northern New Jersey area feel that their business will improve in 2010.  This is according to the third annual year-end business survey conducted by Internet marketing firm Samson Media, LLC.

According to the email survey of over 1,500 area business people and entrepreneurs comprised from various area chambers of commerce and BNI groups, over 80% of respondents expect business to be better in 2010 than in 2009. This is up from 52% who expressed a similar optimistic outlook going into 2009.

“Either people are genuinely optimistic about the year ahead or 2009 was just so bad, people feel like it can’t get any worse,” explained Gene R. Sower, President of Samson Media.  “Maybe it’s the sense that we’ve hit bottom and we can only go up from here?”


At the one year anniversary of the new administration in Washington, less than 11% of survey respondents felt that “the policies of the new administration in Washington” made things better in 2009, while around 20% felt it had made things worse with over 47% feeling it had “no effect”. 

This contrasted with the 54.55% of last year’s respondents who felt that the incoming administration would improve things for their business.  


Other survey highlights showed nearly 18% expect to hire more in the months ahead with almost 58% expecting to stand pat with only 3.5% expecting to reduce staffs in the year ahead.

Download the complete 10 question survey results here:

Samson Media, LLC, is an online marketing communications firm celebrating its third year anniversary in December 2009.  The company specializes in website design, search engine optimization, email marketing and small business consulting.

For more information, visit , or call 973-744-6621.