Crib World of Morris Plains, NJ, commissioned Samson Media, LLC to create an entirely new website that emphasized the main areas of their business: Baby furniture, Glider Rockers, Kids furniture, Kid’s Gear, and Beds.
To attract search engines to these product areas, we optimized the site to attract search engine traffic to these specific keyword phrases.
Since the site just launched in mid-July, there has not been enough activity to draw any conclusions yet from the Google Analytics installed on the site. Google Analytics will allow the us and the client, over time, to see the keywords used to reach their site, what pages were viewed the most and for how long, and to track where all their traffic comes from (direct, search engines, referral links from other sites, etc.).
Another gauge of the site’s impact on in-store sales was the addition of a $25 Internet-only coupon which can be redeemed only within the store at time of purchase.