When fashion coaching expert Susan Sommers, owner of Dresszing.com, turned to Samson Media to improve the company’s organic search engine rankings for her wardrobe consulting and personal stylist business, we knew we had our work cut out for us.

Keyword Optimization WORKS!Susan owns a fashion consulting business in a very competitive market — New York City, and while her website was doing a lot of things right (lots of fresh content, gobs of inbound links) her search engine rankings were practically nil.

Our goal:  get her on the first page of Google, MSN & Yahoo! by strategizing four keyword sets and going after each one with a lazer focus.

To accomplish this, we created four fully optimized pages — one for each keyword phrase.  See them at the bottom of her SERVICES page here.


After less than two weeks of going live, I am thrilled to report that the phrase “fashion coaching” is now NUMBER ONE on Google out of 647,000 results, “fashion coaching, ny” is numberr 5. 

Susan’s company Dresszing also gained the Number 1 AND Number 2 search engine results on MSN.com for the search terms “Wardrobe consultant ny”.  That’s out of 205,000 results!

Dresszing also claimed a PAGE 1 spot on MSN for the phrase ” image consultant ny“.  That’s number 5 overall out of 3,860,000 results! 

So if you have any doubt that keyword optimizing can help your website achieve higher search engine visibility see for yourself what the right approach can do to your search engine rankings.  And image what a number one listing in Google would do for sending leads to YOUR business!