Yes, Youtube is a great place to see hamsters roller skating and people falling into wedding cakes, but used correctly, it can be a great way to market your business.
1. If you’re thinking of making a video to promote your business think in terms of being the answer to someone’s question. People search primarily for information so creating a simple “how-to” video is a great way to create content that will come up in the search engine results. For instance, if you’re a florist, make a 60 second how-to video on how to make a flower arrangement. Make sure you put your shop’s URL and phone number at the end of the video, of course.
2. Explain a commonly asked FAQ or question. If you’re always having to explain to your clients or vendors some aspect of your business, make a video and embed it on your site so you can just refer people to it and it will do the explaining for you!
3. Interview a satisfied customer. What better way to make your existing customer feel special while tooting your own horn? Getting a video testimonial is a win-win for everyone and will help build credibility with new clients.
These are just some of the simple ways to use the power of Youtube to help generate some attention for your business while also providing useful content for your clients, prospects, vendors and employees.