Join Gene R. Sower, President of Samson Media for a lively workshop discussion as he explores email marketing  and why it’s a highly cost effective tool for growing your business—if it’s done right!

Sower presenting at the NJ Ad Club in February 2010

This workshop will also examine the tools needed to be an email marketing pro, help you avoid SPAM traps and offer some automated methods for turning your web site into a non-commissioned sales person. The workshop is offered at the intermediate to advanced level for businesses that already have a web site and want to turn it into a 27/7 lead generating machine!

Additional topics during the 3-hour workshop include discussions on Search Engine Optimization (SEO) and tips on blogging and deploying a social media strategy.

WHEN:  Friday, April 30th, 2010, 9am – 12 noon

WHERE:  Courtyard by Marriott Lyndhurst
1 Polito Avenue, Lyndhurst, NJ
For Directions to Courtyard by Marriott Lyndhurst click here

Sponsored by the Bergen County Workforce Investment Board, the workshop is free but registration is required.  More info HERE.