First, I’d like to define what “generating sales from your website” means.
When generating sales from your website that can mean one of three things:
- One, actually selling things directly from your website by having an ecommerce website with a shopping cart that takes orders and credit card or PayPal payments.
- Two, using your website to drive sales to your actual place of business, whether you’re a bike shop or a law firm.
- Three, earning commissions from selling other people’s products commonly referred to as affiliate marketing.
As I said, any one of those methods would require a whole series of blog posts, videos and tutorials themselves, so what I want to focus on here is what all three types of online selling have in common: getting search engine traffic.
The greatest, most wonderful sites in the world are meaningless without bringing in traffic from people who want what you have to offer.
And you don’t just want any kind of traffic, you want targeted traffic.
The hard reality is that your website is competing with a gazillion other websites out there so using your website as a sales tool or store front depends on being found.
So here’s one golden piece of advice that most people trying to sell on the Internet often don’t think about but you must in order to succeed: you need to have a marketing budget.
Spending money on creating your website is only a piece of the puzzle.
You need to budget at least 20% of your estimated yearly earnings to marketing your website on an ongoing basis.
And while using tools like social media can be free, in and of itself, social media will more than likely NOT be enough to grow your business let alone sustain it. Especially if you are starting out.
So to generate sales from your website we recommend using a combination of pay per click advertising to drive targeted, immediate search engine traffic, and SEO, to attract more longer-term search engine traffic.
You’ll also need:
- Email marketing to build your own lead list.
- Online public relations and press releases to create inbound links and online awareness.
- Social media to amplify your message and build your email marketing list and lastly, a commitment to ongoing content creation, which needs to include a MIX of articles, blog posts, YouTube videos and press releases.
As a business owner you need to commit to either bringing in the internal resources needed to do this on a consistent basis, hiring outside vendors to do it for you or, ideally, a combination of the two.