As part of a program titled Marketing Techniques and Social Networking: How to Connect with Your Customers, sponsored by the Passaic County Department of Economic Development, Gene R. Sower, President of Samson Media will present “How to Harness Social Media for Your Business and Not Lose Your Mind in the Process!”

Sower’s presentation will be part of a larger program featuring a key note speech by Sally Glick, Principal of the firm and chief growth strategist for Sobel & company.

The free program will be held February 29th, 2012 from 8:30am to 11:30am at William Paterson University in Wayne, NJ.

Other presenters will include Paul Gourhan, Creative Director of who will discuss the importance of branding your company, and Ron Jones, of  William Paterson University, who will discuss reaching your customers via advanced selling techniques.


(registration requests should be sent via email to:

The free program is partly funded by the US Small Business Administration and will be hosted by the Passaic County Board of Chosen Freeholders, the Passaic County Department of Economic Development, Downtown New Jersey and several chambers of commerce, among others.