profits-plusI met Tom Shay at the recent Total Pet Expo in Chicago where we were both teaching pet retailers different ways to grow their businesses.  While Tom describes himself this way on his website, “… a fourth-generation business owner…an author of eleven books, a college text book, a columnist for over 70 trade magazines, business coach and small business keynote speaker,”  I also found Tom to be a great story teller.  Being a story teller in today’s marketing environment is crucial to building and maintaining an authentic brand that clients and customers will come to know, like, trust…and buy from!  Social media can help you get your story out to those who are interested, which brings me to the gist of this post:

As the owner of, Tom produces a monthly call-in program called e-ret@iler conversations, and has invited me to talk about social media marketing (SMM) and how SMM can help any business, especially retail businesses, reach new customers and strengthen relationships with existing customers.

So join me, Thursday, November 21 – 8pm eastern, as I visit with Tom Shay and his co-host Bill Kendy, to take your live questions on social media.

Social media can help you get your story out to those who are interested!


The phone call is free to those in North America. There is no charge to participate. There will not be anything being offered for sale during the e-ret@iler conversation call. We create this monthly event because we enjoy doing so and provide it as a service to you – people we consider to be our friends.

To participate, all you need to do is to follow these instructions as we now have multiple numbers: 1. Call 1-855-212-0212 if you are in the USA or Canada. All other countries dial 1-530-881-1212.

Upon getting the recorded message, enter the pass code of 693029355#.

Send in your questions now so I can gather some information to have an answer for you. Our contact page can be reached by clicking on the link at left. Be sure to send your questions through the links on the contact page, and not by replying to this email.

We are planning to record the call. If you want to listen to the conference call again, you can do so on  the Profits Plus website for free.