I was inspired to write this blog post because of a conversation I had with a PR person who was referred to me. She was thinking of creating a website for her independent PR practice.
This person had been a senior level public relations person for over 20 years, so this is someone I assumed was media savvy, understood the importance of communications, marketing and self-promotion. PR practitioners, as much as anyone, certainly understand the value and importance of visibility, branding and messaging. Or so I thought.
I also figured a PR practitioner having or not having their own website was akin to having or not having their own phone. I mean, it’s a no-brainer, right?
Apparently not.
In an email to me, she had this to say: “”…none of my colleagues in the independent PR space have done websites, so I am deciding if I really need one.”
Number 1; She was either trying to let me down gently because she didn’t want to hire me after all, or 2; She really believed she didn’t need a website! Frankly, even though I know many solo PR practitioners who do have their own websites, I was thinking “that’s all the more reason why YOU should have a website — to gain a competitive advantage!” But, I digress.
I took some time to email back a measured response, basically agreeing with her, that on second thought, she really did NOT need a website. The reason? Well, I just felt that for her to question something so basic in this digital day and age, I wouldn’t even know where to begin explaining the value. To me it seems so obvious that your web site is such a key part of your businesses reputation and the way that most clients and customers learn about your expertise and service offerings. But apparently not to everyone. So I decided I just wasn’t up for pushing that boulder up the hill. I just didn’t have the energy.
…I just wasn’t up for pushing that boulder up the hill.
This incident happened right around the time I found this timely article, “No, I Won’t Build You a Website If You Don’t Know Your Audience!” which explains the pain and anguish of dealing with people who DO want a website but for ALL the wrong reasons and with all the WRONG expectations. While I found myself chuckling and nodding my head in agreement, in light of my recent exchange with the PR person who questions needing a website at all, I couldn’t help asking myself this question: “Which is worse?”
What do you think?
