search engine optimization company NJIf there’s one thing that Gene Sower, president of Samson Media, finds frustrating it’s meeting with small business clients who are short-sighted when it comes to online marketing.

“I’ve had clients who’ve approached me and the first thing they want to talk about is the color of their web pages,” says Sower, whose Montclair, N.J.-based firm provides online marketing and website services. “I ask them, ‘Okay, but what do you want the website to do?’ I try to get them to think of their website as more than a brochure.”

Read the entire interview on the Bank of America Small Business Online Community Site