What Comes Before Referrals?

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...

Google Gets What Google Wants

An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series.  Here, I speak about the importance of being open to trying different marketing tactics to find the...