Search engine optimizationIn an earlier post we defined what SEO, short for Search Engine Optimization, means. 

In this post I’d like to briefly outline how to evaluate your own site for some very basic SEO strategies and techniques.

First, let me say that all websites, including yours, have two distinct audiences: 

1.  The people, prospects, community members, customers that you’re tring to communicate with. 

2.  The search engines themselves.

Search engines use little automated “bots” or “spiders” to “crawl” the Internet and index what they find.  Bots and spiders, etc. are nothing more than computer programs that spend their days roaming the Internet, going from site to site and placing the sites they find in their respective search engine indexes according to what their programmers have told them to do.

In order to “speak” to these little programs, you need to be speaking their language.

The most basic SEO techniques that you MUST have on your website are the following:

  1. Title Tags
  2. Description of your website
  3. Keywords relevant to what your website is about

Together, these are called META Tags.  There are others as well but these are the main ones. 

Not a day goes by that I don’t visit a client’s website or speak to someone that has a website and no traffic and when I examine their code I find no META tags at all.  Nary a one!

To view your own META Tags, just right click any page of your site and then select “VIEW SOURCE”.  You should see something like this (The META Tags for our own page on website optimization):

<HTML>
 <HEAD>
 <TITLE>Samson Media, LLC, Search Engine Optimization Services</TITLE>
 <META HTTP-EQUIV=”Content-Type” CONTENT=”text/html; charset=windows-1251″>
 <META NAME=”Keywords” CONTENT=”homepage optimization, website development, search engine optimization, small business marketing, email marketing, ebook design, ebooks, samson media, seo, web pages, web page optimization, local search, online marketing, online advertising, online public relations, new jersey,”>
 <META NAME=”Description” CONTENT=”Samson Media provides a wide range of Internet services for small and medium-sized businesses looking to grow their businesses.  We build websites that sell!”>
 <META NAME=”Author” CONTENT=”www.samsonmediaconsulting.com“>
<META NAME=”ROBOTS” CONTENT=”index, FOLLOW”>

Without META Tags on EVERY page of your site, the spiders will simply skip your site and move on to the next one.  

COMING UP:  Other ridiculous webpage mistakes that are keeping your site in the dark.