While it’s true that META tags are a shadow of their former selves in terms of effectiveness they still play a role in the search engine optimization (SEO) of your website.

As we explained in a previous blog post about META tags that discusses the unique importance of the TITLE tag,  META tags are more of a contributing factor to your website’s SEO these days than the primary factor in getting your website successfully listed on page one of search engines like Google, Bing and Yahoo!. 

The primary factors are the keywords on the actual page combined with inbound links from other, relevant websites.

KEYWORD IT AND THEY WILL COME — HOPEFULLY

This reminds me of a previous client who wanted to come up high in the search engine results pages for the phrase “pet store association.”  After I examined the site I noticed that the phrase “pet store association” was nowhere to be found on the site.  This may sound very obvious but this is fairly typical of the type of client conversations I have about SEO.  Clients want to come up high in searches but the search terms they want to come up for are no where to be found on the site.

That’s why to effectively rank for a particular set of keywords, you have to associate your pages with those keywords so that the search engines will associate the two together.  Make sense?  I mean, how will the search engines know what your pages and website is about unless you tell them, right? 

Anyway, after writing 300 – 500 words that wove the keyword phrase “pet store association” into the page an appropriate number of times, our client, NexPet now ranks in the top 5 of Google.  Check it out.

As with all things involving a successful SEO strategy, there is no Silver Bullet.  But there are several tactics that should be employed all together, and having relevant, targeted and unique META tags on each page of your site is just one of them.