web20Lately our marketing efforts for clients have been focusing on not just driving traffic TO websites, but disseminating information to OTHER websites and online destinations.

The ability to upload video, distribute keyword-rich articles and content, write and distribute online press releases and then add a healthy dose of Twitter and social book marking on top of the entire effort has enormous value for driving traffic to your site, creating in-bound links and raising your website’s Page Rank.

All of these efforts are the cornerstone of what has been dubbed Social Media Marketing or Web 2.0.

Vickie Smith-Siculiano, a colleague and Web 2.0 Guru-ess, recently published these great 10 tips for implementing a Web 2.0 strategy and sticking to it for the long haul.  Find the Web 2.0 Tips HERE