Public RelationsSpreading your message far and wide!
INCREASE YOUR VISIBILITY!
PR CAN HELP RAISE YOUR PROFILE
We define online public relations (PR) as techniques that help you spread your message, increase your online profile and increase traffic to your site.
We achieve results via a combination of :
- Blogger outreach
- Press release writing & distribution
- Pitches to traditional media like TV, radio and newspapers
If you have a newsworthy or special event, let people know! Websites and blogs are always interested in fresh content for their own sites as a way to attract repeat visitors, so why not make sure that that content is YOURS!
PLEASE NOTE: Press releases must be newsworthy. This means it can’t be a self-serving advertisement for you and your business disguised as a press release. Samson Media can help you not only strategize and write your press release but we can get it distributed to the wire services and online distribution points such as various blogs, press release sites and Google News.
THE BENEFITS OF A WELL-EXECUTED PR PLAN
Whether you’re looking to build credibility with potential or existing customers or even within your own industry, getting your story published by third-party publications, trades, blogs, websites, etc. gives you the immediate aura of “expert”. And who doesn’t want to do business with an expert?
INCREASE WEBSITE TRAFFIC
Assuming your story is actually newsworthy, having your press release picked up by online news and wire services and printed with your URL linking back to your own website will do wonders for your search engine optimization efforts.
Writing and distributing online press releases starts with publishing the content in your own backyard! Press releases are a great source for content for your own website, blog or email newsletter.
STAYING TOP OF MIND
Just like advertising, you need to generate multiple impressions before someone remembers you and then you have to hope that they need your product or service at the time your message is consumed. Online press releases are a great way to control the ongoing flow of information about your business.
ARE YOU A PR PRO WHO NEEDS TO UPDATE THEIR SKILLS?
Get our resource list of the best tools you can use now to integrate new media outreach and management into your media relations practice. Perfect for the business owner who works with a PR consultant or agency, too.