How to Take Full Advantage of Your Google My Business Listing

The Google platform offers a tremendous amount of utility to virtually any business owner, but not every business owner takes full advantage of all the tools available to business owners through Google. Most of them are 100% free!  One of the most potent tools for capturing local search traffic is the Google My Business tool, […]

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SEO Case Study – Sales Coach

Granted, we’ve been optimizing the www.susanascher.com website for our client Susan Ascher for a couple of years now, so it’s no surprise that her SEO rankings have soared, but it’s still worth noting all the ongoing efforts that we perform that have worked to get this long-time coaching client toward the top of page 1 […]

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2019 New Year’s Resolutions for My Own Business

Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years.  Writing down my resolutions creates a checklist that helps me stay accountable to […]

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The Best Way to Format a Blog Post

Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for education and information about the products and services you offer. […]

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Google Implements Core Algorithm Update

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may see a large shift in your search engine rankings for […]

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Location, Location, Location — How it Impacts Your SEO

You’ve all heard the cliché used by property experts, that the three most important factors in determining the desirability of a property are “location, location, location”. Well, the same can be said for your local SEO. Here’s why: When someone in Las Vegas does a search for “Career Coach,” Google will attempt to return results for career coaches […]

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How To Use Your Search Query Data

If you’re a SEO client or Content Marketing client of Samson Media you’ve probably been receiving detailed monthly reports that show a variety of data about your website’s performance. The reports pull in data from a combination of sources that include your Google Analytics as well as your Google Search Console data (formerly Google Webmaster […]

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New Website Launched for Life Coach

When Life Coach Lisa Brown needed a website to start her new coaching practice aimed at helping women in their 40’s and 50’s who are struggling within their relationships, we built her a new WordPress site and implemented an SEO and social media campaign to get her search engine traffic to help her business grow.  SEE […]

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New Jersey Web Design Companies

While it’s true that you can work with any website design company in the world thanks to the Internet, as a website design company based in New Jersey, we find that many local New Jersey businesses prefer to work with a local website design company based right in the Garden State. The reasons that many […]

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Why It’s Important to Manage Your Business Listings

Customers are looking for businesses in ways they never could before: on-the-go and on foot.  Making sure your business information is accurate online is the key to making sure your customers can find you. These business listings are often referred to as “citations” and which Google uses as a top 5 ranking factor according to […]

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