What’s the Deal With Geo-Targeting?
WHAT IS GEO-TARGETING?
You may have heard about geo-targeting, geo-fencing or geo-tracking as an aspect of targeted advertising. For the purposes of this blog post, will just refer to it as “geo-targeting.”
Pay Per Click Ad Rates Plummet While Audiences Are Up
According to several recent studies during the pandemic, Pay Per Click ad rates are down substantially due to many traditional advertisers such as entertainment and travel sitting on the sidelines . THE IMPACT ON FACEBOOK ADS According to a Wall Street Journal report, “…the cost to put an ad in front of Facebook users 1,000 […]
2019 New Year’s Resolutions for My Own Business
Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years. Writing down my resolutions creates a checklist that helps me stay accountable to […]
Google Chrome to Block Some Ads
Considering that Google makes it’s fortune on advertising it was a curious announcement in December of 2017, that starting February 15, certain types of ads will be blocked by the Chrome 64 browser. According to ComputerWorld, “On the desktop, Chrome will block four types of advertisements (out of six considered), while on mobile – iOS […]
Facebook or Google Adwords?
While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them. And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]
Google Restricts Keyword Planner Data
As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]
Google Customer Match Combines Adwords and Email Marketing
Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target […]
Myth Busting B2B Marketing
Business-to-business marketing changed drastically over the last decade. While many B2B companies have been slow to catch on to the importance of SEO and PPC marketing tactics, their relevance to B2B digital marketing campaigns has only grown. Real or disputed, there are still several myths about B2B marketing strategies that endure that need to be […]