Archive for the ‘Social Media Marketing’ Category
Friday, October 14th, 2011
When pet retailer Pets Pets Pets of Califon, NJ, wanted to increase their Facebook "likes" and incorporate their email signup box into their Facebook presence, we created and installed a custom Facebook page and welcome tab to entice new visitors to join or signup.
We were able to utilize their existing Constant Contact ...
Posted in Social Media Marketing | 2 Comments »
Tuesday, October 4th, 2011
According to a recent New York Times article, the bloom may be off the rose when it comes to using deal of the day sites for your business.
The main reason, according to the article, is that many of the consumers who take advantage of the deals do not return as ...
Posted in email marketing, Marketing, Sales, Social Media Marketing | No Comments »
Thursday, September 22nd, 2011
As we recently wrote in a past blog post about the impact of social media on search engine results, there's no denying that social media tweets, shares and posts are now counted towards a page's rankings in the search engines. Simply put, a page that is shared on LinkedIn or ...
Posted in SEO, Social Media Marketing | No Comments »
Saturday, September 17th, 2011
The search engines like Google, Yahoo & Bing are increasingly giving creedence to social media links and postings as a measure of search relevancy.
Similarly to the way that inbound links are a measure of a website's importance, social media participation has probably surpassed the importance of META tags as a ...
Posted in Marketing, Social Media Marketing | No Comments »
Sunday, August 21st, 2011
As I get ready to present a workshop titled, "Email Marketing - the Original Social Media" at the upcoming BlogPaws conference, I was heartened to find this recent study conducted by Lyris and reported by eMarketer.com.
The gist is that Social Media Marketing (SMM) combined with email marketing gives the sometimes-hard-to-quantify ...
Posted in email marketing, Social Media Marketing | 2 Comments »
