Archive for the ‘Social Media Marketing’ Category

Big Bold Business Book Effort Launches

Saturday, May 19th, 2012

I've been part of the Big Bold Business marketing team for almost two years now and finally getting to see the collaborative literary  effort from over 70 New Jersey women business owners come to fruition is really quite an accomplishment. So a well-deserved kudos to publisher Donna Thompson of Woodpecker Press ...

A Conversation with Paul Gourhan About Branding

Thursday, March 8th, 2012

Paul Gourhan is a man who knows branding.  Paul is the creative director at PMW.net and we both spoke at a recent event sponsored by the Passaic Economic Development Board where the topic was on social media marketing and the impact on business.  Forever tuned into the power of brands and what makes them ...

Sally Glick on Marketing on a Shoestring Budget

Sunday, March 4th, 2012

I had the pleasure of meeting Sally Glick, chief growth strategist at Sobel & Company, where we both spoke at a business event sponsored by the Passaic Economic Development Board.  Topic:  Social media and how to harness it for your business. After the presentations were over, I interviewed Sally about the best way ...

What’s the Deal With In-Bound Linking?

Saturday, January 7th, 2012

Way back in the old days, say 2004 or so, link building was a simple proposition:  I link to you, you link to me, we get better positions in the search engines, I'm happy, you're happy, everybody wins. In 2005, Google began personalizing search results for each user.  Depending on their ...

How Do You Take Advantage of Internet Marketing?

Friday, December 9th, 2011

Marketing on the Internet is more than just having a great website. It's a brave new world of exciting and innovative marketing platforms and tools designed to put your products and services in front of the people looking for them. So assuming you have an updated, easy to navigate website with a ...