Archive for the ‘Smart Business’ Category

Internet Marketing: What Works and What Doesn’t?

Sunday, May 13th, 2012

At Samson Media we practice what we preach. We employ the same mix of email marketing, social media, search engine optimization, blogging, YouTube videos and other techniques to our own Internet marketing efforts as we offer to our clients.  It's our way of trying things out to see what works and ...

A Conversation with Paul Gourhan About Branding

Thursday, March 8th, 2012

Paul Gourhan is a man who knows branding.  Paul is the creative director at PMW.net and we both spoke at a recent event sponsored by the Passaic Economic Development Board where the topic was on social media marketing and the impact on business.  Forever tuned into the power of brands and what makes them ...

Sally Glick on Marketing on a Shoestring Budget

Sunday, March 4th, 2012

I had the pleasure of meeting Sally Glick, chief growth strategist at Sobel & Company, where we both spoke at a business event sponsored by the Passaic Economic Development Board.  Topic:  Social media and how to harness it for your business. After the presentations were over, I interviewed Sally about the best way ...

How Do You Take Advantage of Internet Marketing?

Friday, December 9th, 2011

Marketing on the Internet is more than just having a great website. It's a brave new world of exciting and innovative marketing platforms and tools designed to put your products and services in front of the people looking for them. So assuming you have an updated, easy to navigate website with a ...

How to Create a Facebook Check-in Deal

Saturday, June 11th, 2011

Facebook Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. Facebook Deals connects businesses with people and helps them become an even larger part of their customers’ conversations. And right now, deals are ...