Archive for the ‘Marketing’ Category

Big Bold Business Book Effort Launches

Saturday, May 19th, 2012

I've been part of the Big Bold Business marketing team for almost two years now and finally getting to see the collaborative literary  effort from over 70 New Jersey women business owners come to fruition is really quite an accomplishment. So a well-deserved kudos to publisher Donna Thompson of Woodpecker Press ...

Internet Marketing: What Works and What Doesn’t?

Sunday, May 13th, 2012

At Samson Media we practice what we preach. We employ the same mix of email marketing, social media, search engine optimization, blogging, YouTube videos and other techniques to our own Internet marketing efforts as we offer to our clients.  It's our way of trying things out to see what works and ...

Client Debuts New Book

Tuesday, March 27th, 2012

Congratulations to our client Mark Riesenberg for launching his new book, "Brightening Your Life's Path", in both the Amazon Kindle Store and via the Amazon print on demand service Create Space.  The 162 page book started out as an ebook before being added to the Amazon Kindle store, Create Space ...

A Conversation with Paul Gourhan About Branding

Thursday, March 8th, 2012

Paul Gourhan is a man who knows branding.  Paul is the creative director at PMW.net and we both spoke at a recent event sponsored by the Passaic Economic Development Board where the topic was on social media marketing and the impact on business.  Forever tuned into the power of brands and what makes them ...

5 Ways to Use Webinars to Generate Leads

Sunday, February 5th, 2012

In this new economy, making sales is all about education and demonstrating value to your prospects. By showing potential clients and customers that you are the person who deserves their hard earned money, you need to demonstrate a knowledge and competency of the product or service in which you offer. This is ...