Archive for the ‘email marketing’ Category

How Do You Take Advantage of Internet Marketing?

Friday, December 9th, 2011

Marketing on the Internet is more than just having a great website. It's a brave new world of exciting and innovative marketing platforms and tools designed to put your products and services in front of the people looking for them. So assuming you have an updated, easy to navigate website with a ...

Are You Using Deal of the Day Sites?

Tuesday, October 4th, 2011

According to a recent New York Times article, the bloom may be off the rose when it comes to using deal of the day sites for your business. The main reason, according to the article, is that many of the consumers who take advantage of the deals do not return as ...

Best of Both Worlds: Email Marketing and Social Media

Sunday, August 21st, 2011

 As I get ready to present a workshop titled, "Email Marketing - the Original Social Media" at the upcoming BlogPaws conference, I was heartened to find this recent study conducted by Lyris and reported by eMarketer.com. The gist is that Social Media Marketing (SMM) combined with email marketing gives the sometimes-hard-to-quantify ...

Email Autoresponders Used to Help Author Sell Books

Saturday, August 20th, 2011

When Susan P. Ascher, President of the Ascher Group, wanted help selling her new book on Amazon.com, we worked with our partners at publishing company WoodPecker Press to get the book listed and sold on Amazon.com via the "Fullfillment By Amazon" program which involves shipping inventory to the Amazon warehouses ...

Why We Love Aweber For Our Email Marketing

Thursday, February 24th, 2011

While we’ve been long-time fans of iContact, and still use it for our company newsletter, we’ve been loving Aweber with many of it’s very cool and unique features. The most impressive thing about Aweber is the data capture form creator. While all sites provide a form generator they are usually very bland ...