Archive for the ‘Continuing Education’ Category
Wednesday, July 14th, 2010
These days I find that Malware seems to be an even bigger threat than traditional viruses. They seem to be more damaging and costly to deal with both from the fallout of the damage that they do and the often costly removal process.
In fact, it was late last year that my own Word Press blog ...
Posted in Continuing Education | No Comments »
Thursday, July 8th, 2010
Using Google Adwords to start your own pay per click (PPC) campaign can be a great way to drive targeted traffic to your website. The problem with setting up a campaign yourself is that you're practicing with real money. Mistakes can be costly as you try to get up to speed.
KEYWORD ...
Posted in Continuing Education, Pay Per Click | No Comments »
Monday, July 5th, 2010
There are several stats that are used to measure traffic to your website. If you use Google Analytics (and if you don't, you should) then you're certainly familiar with metrics such as "Unique Pageviews," "Unique Visitors," "Referring Sites," and several other insightful measurements. But what about "Bounce Rate?
Bounce rate ...
Posted in Continuing Education, SEO | No Comments »
Wednesday, April 28th, 2010
Join Gene R. Sower, President of Samson Media for a lively workshop discussion as he explores email marketing and why it's a highly cost effective tool for growing your business---if it’s done right!
[caption id="attachment_811" align="aligncenter" width="300" caption="Sower presenting at the NJ Ad Club in February 2010"][/caption]
This workshop will also examine the ...
Posted in Continuing Education, email marketing, SEO, Social Media Marketing | 2 Comments »
Wednesday, March 10th, 2010
Friend and colleague, Lynette Viviani, President of Viviani Associates PR, has counciled many medium and large-sized businesses on how to navigate some tricky PR waters. She recently offered this great advice on how to play to your strengths and look for new business opportunities in some unlikely places. I suggest that ...
Posted in Continuing Education, Public Relations, Smart Business | 1 Comment »
