Paul Gourhan is a man who knows branding. 

Paul is the creative director at PMW.net and we both spoke at a recent event sponsored by the Passaic Economic Development Board where the topic was on social media marketing and the impact on business. 

Forever tuned into the power of brands and what makes them authentic, especially in this age of social media, Paul had this to say about why being an “authentic” brand is now more important than ever: