How Social Media Impacts Google Search
September 22nd, 2011 | by genesower |
As we recently wrote in a past blog post about the impact of social media on search engine results, there’s no denying that social media tweets, shares and posts are now counted towards a page’s rankings in the search engines. Simply put, a page that is shared on LinkedIn or tweeted on Twitter will rank higher than a page that is not, all other factors (such as inbound links, keywords etc) being equal.
While social media is not a deciding factor in higher page rankings it is clearly a contributing factor as communicated by Google, Bing and Yahoo themselves in the Danny Sullivan interview quoted here.
So here’s a video that explains very clearly, in Google’s own words, how social media is impacting search:
PLEASE NOTE: in order to see the effects of social media in your searches you must be logged into Google. Without being logged in, Google will not know who you are and will not be able to tailor your search engine results. When checking your own SEO it’s best NOT to be logged in so you will see the results that people who are not logged in will see. Are you seeing the results of social search in your own SEO efforts? Either comment below or post on our FACEBOOK page here.
3 Responses to “How Social Media Impacts Google Search”
By Brittany from mlmpassiveincome on Nov 22, 2011 | Reply
I saw this just for the first time the otherday. I was logged in to Google, and did a search for a highly competitive keyword, and saw a colleagues site boosted to the first page (positions 8 and 9). Where without being signed in, he ranked at the bottom of page 3. I guess the next wave of spamming will be Google + friend adding?
By genesower on Nov 29, 2011 | Reply
Hi Brittany, I’m not sure adding friends on Google+ will be enough to improve search engine rankings. It’s just a contributing factor that seems to require links in and out to a site via Facebook, LinkedIn, Twitter, etc. Easy tip: add links from your main Facebook, Twitter and LinkedIn pages back to your own website if you haven’t already.
By Matthew Share from luxury smyrna homes on Dec 1, 2011 | Reply
That’s right, with the release of Google+ and the Social search engine, it will greatly impact the use of these social networking sites and businesses mostly. I think it’s a great change though, but with all the hype and hoopla about it, it’s hard to meet all the expectations of people when it comes to this.
We just have to wait and see.