Archive for May, 2010

Part 2: COMPARING PRINT COSTS TO SOCIAL MEDIA

Thursday, May 27th, 2010

Part 2 of a 2-part Series by Guest Blogger, Dave Rubin The Real Cost of Social Media In our contemporary business environment, marketing experts agree, a competitive company must have an online presence with a social media strategy. The good news is that a company can participate in the digital and social ...

A RADICAL NEW MARKETING CONCEPT – PRINT!

Tuesday, May 25th, 2010

Part 1 of a two-part article by Guest Blogger, Dave Rubin Remember The Old Days? Getting a brochure out to the printer, maybe printing a catalog, having a publication ad, a newsletter or a postcard campaign? I know, you remember how much it cost. Sometimes you wondered, did it all work as ...

NEW PAY PER CLICK CAMPAIGN FOR MORRISTOWN TOURISM BUREAU

Thursday, May 20th, 2010

In cooperation with BL MEDIA SOLUTIONS of Morristown, NJ, Samson Media has implemented a 3-month Pay Per Click (PPC) campaign on Google to attract search engine traffic to summer vacation-related day trips in the historic Morris County, NJ area. The 3-month Google Adwords program highlighting their GREAT AMERICAN GETAWAY campaign will ...

iPhone or Droid? A Head-to-Head Comparison

Wednesday, May 12th, 2010

I don't usually write about gadgets or hardware but this time, in writing about the iPhone & Droid, I'm making an exception. Why? Because as an Internet marketer and web developer, I see Smart Phones as the new portals to the Web. As a business owner, you ...