Archive for April, 2010

How to Effectively use Email Marketing and Blogs to Grow your Business

Wednesday, April 28th, 2010

Join Gene R. Sower, President of Samson Media for a lively workshop discussion as he explores email marketing  and why it's a highly cost effective tool for growing your business---if it’s done right! [caption id="attachment_811" align="aligncenter" width="300" caption="Sower presenting at the NJ Ad Club in February 2010"][/caption] This workshop will also examine the ...

Tips for Avoiding Cyber Crime

Friday, April 23rd, 2010

Editor's note: One-third of all data breaches occur in small businesses: the following piece provides excellent tips for protecting your small business. It was written by freelancer Jason Turbow for BizWise, the monthly Cisco newsletter for business owners.   In January, a credit card payment-processing company found malicious software on its network. ...

New Website Launched For Beer Company

Monday, April 19th, 2010

When Pennsylvania-based Hometown Beverages needed a new website with some pizzazz as well as ease of use, we teamed up with designers at Block & DeCorso to create a slick new website that combined Flash and WordPress. The Flash home page leads in to an entire content management system built on ...

A Look At The First Twitter Ads

Wednesday, April 14th, 2010

Ok, I found my first (but certainly not my last) Twitter ad, from none other than Starbucks.  Makes sense for this caffeinated crowd.  It came up when I searched the hash tagged phrase #nowplaying.  Not sure why it's tied to that phrase specifically and I'm sure other searches will generate ...

Video Landing Pages Generate Targeted Leads

Wednesday, April 14th, 2010

When practitioners of the Rubenfeld Synergy Method wanted a way to generate leads for their individual practitioners around the country Samson Media created a lead-generating video landing page that included a professionally-produced video by MIB Media Works.  Samson Media wrote and narrated the script with MIB providing all shooting and ...