Archive for November, 2008

Are Trade Shows & Conferences Worth The Effort In B2b Marketing?

Sunday, November 30th, 2008

By Susan Tatum If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade shows ...

REFERRAL MARKETING: 5 Fantastic Ways To Network Effectively

Thursday, November 20th, 2008

I'm a member of the Meadowlands Chamber of Commerce and I went to a breakfast networking event this morning. Towards the end of the open networking part of the meeting, this guy who I never met comes up to me and the person I was talking to, interrupts us to hand us ...

ANOTHER SEO SUCCESS STORY

Wednesday, November 19th, 2008

When Denville, NJ based car service company Royal Coachman was looking to increase traffic to their website, one of the areas we focused on was to dominate the online searches for the phrase "Corporate Event Transportation" in New Jersey. Since corporate accounts are lucrative this made sense from a marketing standpoint. So ...

2nd Annual Business Survey

Saturday, November 15th, 2008

THANK YOU for taking our second annual business survey to gauge the mood of area businesses and how they're fairing with the tough economy. Results and highlights to be posted here by mid-December so be sure and bookmark this post and check back . You can read the results of last year's survey HERE.

NEED FREE BUSINESS ADVICE?

Friday, November 14th, 2008

My BNI chapter hosted an event that featured representatives from the Small Business Administration (SBA) and SCORE, which used to stand for Senior Council of Retired Executives but now stands for Counselors to America's Small Business.  Why they haven't changed their name to CASB I'm not sure, but that's another ...