Archive for October, 2007

NORTH ESSEX CHAMBER OF COMMERCE GOLF OUTING

Monday, October 29th, 2007

NECC Chamber Executive Director, Meryl Layton, with Samson Media Owner, Gene Sower, hanging out on the 17th hole at the Glen Ridge Country Club 21st Annual Golf outing back on September 17th, 2007.

US POSTAL SERVICE CLAIMS NEW IMAGE

Tuesday, October 23rd, 2007

I'm not a big fan of the U.S. Postal serice. There.  I said it. But according to a recent article in the New York Times, the US Postal service aims to leave their old image behind and position themselves as a technologically improved and advanced organization leading the way to people's mailboxes in the 21st Century ...

WHY DISCOUNTING SENDS CLIENTS TO YOUR COMPETITION

Sunday, October 21st, 2007

I found this article that articulates my own views on discounting your services to clients.  When it comes to your time and the services you provide, such as Internet marketing, website design and optimization in our case, your time and expertise are all you have.  When someone asks me if ...

TOP 12 ADVERTISING MISTAKES

Tuesday, October 9th, 2007

Does your advertising get mediocre results? Find out if you’re guilty of committing any of these common blunders.  HAVE YOU SPENT a ton of money on advertising, but it doesn’t seem like you have much to show for it? The simple truth is, most advertisers feel just like you do, ...

THE FUTURE OF SMALL BUSINESS

Monday, October 8th, 2007

According to a recent issue of New York Enterprise Report magazine, in the not-too-distant-future, "A small business's online presence will be the most important factor in customer acquisition." This is something I've been saying for years to the Old School people in my Sphere of Influence -- people in my networking ...